1. The Promoter
The promoter of the Living With Impulse Competition (“Competition”) is Impulse Decisions Limited (“Impulse Decisions”, “we”, “us” or “our”).
By entering the Competition, entrants agree to be bound by these Terms & Conditions.
2. Competition Period
The Competition opens on Wednesday 19th August 2026 and closes at 23:00 UK time on 31 December 2026 (“Closing Date”).
Entries received after the Closing Date will not be considered.
3. Eligibility
The Competition is open to individuals aged 18 or over who have attended or participated in an eligible Impulse Decisions experience.
Employees of Impulse Decisions, their immediate family members, and anyone directly involved in the administration or judging of the Competition are not eligible to win.
No purchase is necessary to enter the Competition itself. However, entrants must have attended or participated in an eligible Impulse Decisions experience in order to submit an eligible photograph.
4. How to Enter
To enter the Competition, entrants must:
- Take or select an original photograph from an Impulse Decisions experience they have attended;
- Post the photograph publicly on Instagram or Facebook during the Competition Period;
- Include the hashtag #LivingWithImpulse in the post;
- Tag the official Impulse Decisions social media account @impulsedecisionsuk; and
- Follow the official Impulse Decisions account on the platform used to enter.
The entrant’s account and Competition post must be publicly visible at the time entries are reviewed so that Impulse Decisions can verify the entry.
There is no limit to the number of eligible photographs an individual may submit, but each photograph will be treated as a separate entry.
Multiple posts of the same photograph will not constitute additional entries.
Impulse Decisions accepts no responsibility for entries that are not visible, correctly tagged or otherwise identifiable due to privacy settings, technical issues, platform restrictions or incorrect use of the Competition hashtag.
5. Photograph Requirements
All photographs submitted must:
- Be the entrant’s own original work, or the entrant must have all necessary rights and permissions to submit the photograph;
- Have been taken during an eligible Impulse Decisions experience;
- Be suitable for public display and publication;
- Not infringe the copyright, privacy or other rights of any third party;
- Not contain unlawful, offensive, defamatory, discriminatory or otherwise inappropriate material; and
- Not have been created primarily using generative artificial intelligence or materially altered using AI in a way that misrepresents the original scene.
Normal photographic editing, including cropping, exposure adjustments and colour correction, is permitted.
Where other identifiable individuals appear prominently in a photograph, the entrant is responsible for ensuring that they have the appropriate permission to submit and share the photograph.
Impulse Decisions reserves the right to disqualify any entry that it reasonably considers does not meet these requirements.
6. Judging
This is a skill-based competition and the winner will not be selected at random.
Following the Closing Date, eligible entries will be reviewed by a judging panel appointed by Impulse Decisions. The judging process will include at least one independent judge.
Photographs will be judged against the following criteria:
Overall Impact – 30%
How memorable, eye-catching and engaging is the photograph?
Capturing the Experience – 30%
How well does the photograph capture the atmosphere, excitement, enjoyment or character of an Impulse Decisions experience?
Creativity & Originality – 20%
Does the photograph offer an interesting, distinctive or creative perspective?
Composition & Photographic Quality – 20%
Consideration will be given to composition, timing, lighting, framing and overall photographic quality.
Professional photography equipment is not required. Photographs taken on mobile phones will be judged on the same basis as photographs taken using dedicated cameras.
The Competition is intended to celebrate memorable moments and experiences rather than simply reward technical photography skills.
Each eligible shortlisted photograph will be assessed against these criteria and given an overall score.
The entry receiving the highest overall score will be selected as the winner.
In the event of a tie, the tied photograph receiving the highest score for Capturing the Experience will be ranked higher. If the entries remain tied, the judging panel will make the final determination based on overall impact.
The decision of the judging panel will be final.
7. The Prize
The winner will receive a £250 dining gift voucher to enjoy at one of the following selected restaurants:
- Tattu
- Dishoom
- Gordon Ramsay Restaurants
- The Ivy
- San Carlo
The winner will be able to select one restaurant from the above list, and Impulse Decisions will provide a dining gift voucher to the value of £250 for their chosen restaurant.
The prize is subject to the individual restaurant’s gift voucher terms and conditions, including any applicable validity periods, booking requirements, exclusions and participating locations.
The winner is responsible for making their own restaurant reservation and for checking any restrictions that apply to their chosen voucher before booking.
Any food, drinks, service charges or other costs incurred above the £250 voucher value will be the responsibility of the winner. Any unused balance will be subject to the individual restaurant’s gift voucher terms and conditions.
The prize does not include travel, accommodation or any other expenses associated with visiting the chosen restaurant.
The prize is non-transferable, cannot be exchanged for cash and no cash alternative will be offered.
If the winner’s chosen restaurant or voucher becomes unavailable due to circumstances outside Impulse Decisions’ reasonable control, Impulse Decisions reserves the right to offer another restaurant from the above list or substitute the prize with an alternative of equal or greater value.
8. Winner Notification
The winner will be contacted by Impulse Decisions via the social media account used to submit their entry within 14 days of the Closing Date.
Impulse Decisions may request reasonable information to verify the winner’s identity, eligibility and ownership of the winning photograph before awarding the prize.
The winner must respond within 14 days of the initial notification.
If the winner does not respond within this period, is unable to provide reasonable verification, or is found to be ineligible, Impulse Decisions reserves the right to award the prize to the next highest-scoring eligible entry.
The prize will normally be awarded within 30 days of the winner being confirmed, unless the nature of the prize requires alternative arrangements.
9. Use of Entries
By entering the Competition, entrants retain ownership of their photograph.
However, entrants grant Impulse Decisions a non-exclusive, royalty-free licence to reproduce, publish, share and display the submitted photograph for purposes connected with:
- Administering and promoting the Competition;
- Announcing and celebrating the winner and shortlisted entries;
- Promoting the Living With Impulse campaign; and
- Impulse Decisions’ marketing and promotional activity, including its website, social media channels, email marketing and digital and printed marketing materials.
Where reasonably practicable, Impulse Decisions may credit the photographer when using their photograph.
Impulse Decisions will not sell ownership of an entrant’s photograph to a third party.
10. Winner Publicity
By accepting the prize, the winner agrees that Impulse Decisions may announce their name or social media username together with their winning photograph through its website, social media channels and other marketing communications.
Any additional participation in promotional activity will be discussed with the winner separately.
11. Personal Data
Impulse Decisions will process personal information provided in connection with the Competition for the purposes of administering the Competition, verifying entries, contacting entrants where necessary and awarding the prize.
Personal information will be handled in accordance with Impulse Decisions’ Privacy Policy, available at https://impulsedecisions.com/privacy-policy/.
Entry into the Competition does not automatically constitute consent to receive unrelated direct marketing communications.
12. Social Media Platforms
This Competition is organised and administered by Impulse Decisions.
It is not sponsored, endorsed, administered by or associated with Instagram, Facebook, Meta, TikTok or any other social media platform on which the Competition may be promoted or entered.
Entrants must comply with the applicable terms and community guidelines of the social media platform they use to enter.
13. Disqualification
Impulse Decisions reserves the right to disqualify an entrant where it reasonably believes that:
- An entry breaches these Terms & Conditions;
- The photograph is not the entrant’s original work or the entrant does not have permission to submit it;
- False or misleading information has been supplied;
- An entrant has attempted to manipulate or unfairly influence the Competition;
- The entry infringes the rights of another person; or
- The entrant has otherwise acted fraudulently or unfairly.
14. Administration of the Competition
Impulse Decisions will administer the Competition fairly and in accordance with these Terms & Conditions.
Impulse Decisions reserves the right to suspend, cancel or amend the Competition where circumstances outside its reasonable control make this unavoidable, provided that entrants are not unfairly disadvantaged.
Impulse Decisions will not be responsible for technical failures, social media outages or other circumstances outside its reasonable control that prevent an entry from being received or viewed.
15. Liability
Nothing in these Terms & Conditions excludes or limits liability where it would be unlawful to do so.
Subject to this, Impulse Decisions will not be responsible for losses arising from circumstances outside its reasonable control in connection with the Competition or acceptance of the prize.
16. Governing Law
These Terms & Conditions and the Competition are governed by the laws of England and Wales, and entrants will be entitled to bring any dispute before the courts having jurisdiction under applicable law.
17. Contact
Questions regarding the Competition can be directed to:
Impulse Decisions Limited
Living With Impulse Competition
Email: marketing@impulsedecisions.com
Promoter: Impulse Decisions Limited
Competition: Living With Impulse
Hashtag: #LivingWithImpulse
Closing Date: 23:59 UK time, 31 December 2026