Blog
Welcome to the Impulse Decisions Blog, where we share insights, ideas and behind-the-scenes stories from across our world of events, travel and fundraising. Here you’ll find articles covering a wide range of topics including charity event inspiration, venue highlights, charity fundraising auctions, company culture, and hosted VIP hospitality experiences to sporting and entertainment events around the globe.
Browse the latest posts below, or continue reading to discover more about the experiences we create and the people behind them
4 May 2026
Corporate incentive trips have long been a way for businesses to reward performance, motivate teams, and strengthen relationships. But in recent years, expectations around these
29 April 2026
In a sport defined by global expansion, cutting-edge engineering, and ever-evolving circuits, one venue continues to hold a unique place at its core. The British
27 April 2026
Today was a truly special and memorable day. Six of us from Impulse had the privilege of accompanying a school reception class on a visit
23 April 2026
If you have ever been part of a charity auction, you will know one thing straight away. The success of the night often comes down
20 April 2026
There’s a point where another bonus or voucher just doesn’t land the same way anymore. People appreciate it, of course, but it rarely sticks. What
17 April 2026
Some experiences stay with you long after they’ve ended, and our recent morning volunteering at The Felix Project was definitely one of them. Together, we
17 April 2026
Recently we had the privilege of visiting The National Children’s Air Ambulance (NCAA) – a truly inspiring charity that continues to make a life-saving difference
16 April 2026
In a sport filled with cutting-edge technology, global travel, and ever-changing venues, one race continues to stand apart. The Monaco Grand Prix is not just
13 April 2026
Few events in the British sporting calendar combine tradition, prestige, and social atmosphere quite like Royal Ascot. Taking place in June at Ascot Racecourse, it
9 April 2026
Securing corporate sponsors can transform a charity event. It brings credibility, increases fundraising potential, and often elevates the overall experience for guests. But attracting the
6 April 2026
Every April, the spotlight turns to Liverpool for one of the most recognisable sporting events in the world, the Grand National. Held at Aintree Racecourse,
1 April 2026
In the world of golf, few events carry the prestige of The Masters Tournament and The Open Championship. Both are steeped in history, both attract
26 March 2026
Spring marks one of the most exciting periods in the British racing calendar. As the weather begins to warm and the social season slowly comes
24 March 2026
Last week at the Manchester Job Show in the Trafford Centre, our staffing team proudly took centre stage to meet hundreds of motivated candidates exploring
23 March 2026
When it comes to fundraising, a well-run charity auction can be a game-changer. But what really makes an auction stand out and drive generous bids?
16 March 2026
The Cheltenham Festival once again delivered four days of outstanding racing, unforgettable moments and packed grandstands. The 2026 edition lived up to its reputation as
13 March 2026
The Hundred has always been about doing things differently. From the 100-ball format to the city-based franchises, the tournament has never been afraid to challenge
12 March 2026
Every year, the Six Nations Championship builds steadily across five rounds. Storylines form. Rivalries intensify. Tables shift. By the time the final weekend arrives, everything
9 March 2026
When it comes to corporate hospitality in the UK, few events carry the same weight as Gold Cup Day at the Cheltenham Festival. It is
5 March 2026
The flat racing season truly finds its rhythm in May, and few meetings capture that early summer momentum quite like the York Dante Festival 2026.
2 March 2026
iFormula 1 has never been bigger. With new rules, growing global audiences, and an expanding calendar, 2026 is set to be another landmark year for
26 February 2026
There are tennis tournaments, and then there is Wimbledon. From the moment you step through the gates of Wimbledon, it is clear this is not
25 February 2026
We’d known for a while that we were heading away as a team – but that was all we knew. There was no agenda, no
23 February 2026
Attending the Cheltenham Festival for the first time is exciting, but it also comes with a big question. With four iconic days, each offering a
19 February 2026
Corporate networking has changed dramatically over the past decade. Traditional dinners, conference rooms, and hotel meeting spaces still exist, but they no longer deliver the
16 February 2026
Few sporting events in the world carry the prestige, tradition, and quiet theatre of The Masters. Held every April at the iconic Augusta National Golf
12 February 2026
Formula 1 is as much about where you watch the race as how you watch it. For VIP guests, the circuit layout plays a huge
11 February 2026
At Impulse Decisions, our people are at the heart of everything we do. From delivering exceptional hospitality experiences to supporting charities across the UK and
9 February 2026
A successful charity auction is not just about great prizes or a well known host. The real difference between an average evening and a record-breaking
5 February 2026
For generations, the Grand National has been a cornerstone of British sporting culture. Steeped in history and tradition, it was once an event followed from