Meet The Team

At Impulse Decisions, our team is the heart of our exceptional service. Each member brings a unique blend of skills, experience, and dedication that collectively drives our mission forward

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At Impulse Decisions, our team culture is built on a foundation of respect, open communication, and a commitment to personal growth. We value loyalty and are dedicated to delivering exceptional results, driven by our ambitious goals and collaborative spirit. Our workplace fosters a positive environment where every team member feels supported and encouraged to thrive.

By prioritising teamwork and mutual respect, we create a dynamic atmosphere that inspires innovation and excellence. This collaborative approach ensures our collective efforts lead to outstanding outcomes for our clients and a rewarding experience for our team.

James Marsden

Chief Executive Officer

James Marsden

Chief Executive Officer

James founded Impulse Decisions in 2010 following his time at an events management firm in Manchester where he sold high-profile events for the likes of Andrew Flintoff, Rio Ferdinand and celebrity Chef Marco Pierre White. James is responsible for crafting the company’s vision, developing strategic plans and collaborating with a talented team to bring these plans to fruition.

Will Ferguson

Director of Fundraising

Will Ferguson

Director of Fundraising

With a background in Sales and Marketing, Will focuses on driving the growth and development of Impulse’s Silent Auction and Online Fundraising Services. His role involves identifying new opportunities for our Silent Auction Service, cultivating existing relationships to uncover new events and avenues for auctions, and supporting internal teams across the business. Additionally, Will manages the auction sales team to ensure effective execution and success.

Tom Hesketh

Director of Hospitality Sales

Tom Hesketh

Director of Hospitality Sales

With a background in professional golf and sales, Tom brings a unique blend of skills and experience to Impulse Decisions. Tom oversees all direct hospitality sales, ensuring that every client experience is exceptional and aligns with our high standards. Tom also plays a key role in contributing to auction sales. As manager of the hospitality team, Tom leads with a focus on excellence and teamwork, contributing significantly to the company’s commercial performance and growth.

Nick Birch

Finance Director

Nick Birch

Finance Director

Nick is an experienced finance professional with a degree in accounting and Finance as well as an ACA qualification. With extensive knowledge in the field Nick has a strong background in accounting and financial reporting. His role involves overseeing the financial management and overall function of the finance team ensuring accurate reporting and effective financial oversight.

Heidi Merrin

Marketing Director

Heidi Merrin

Marketing Director

With a degree in Graphic Design Heidi has built a diverse career in the field. Heidi has been with Impulse Decisions for over 5 years progressing from Graphic Designer to Marketing Director. She leads the marketing team in delivering brochure production, enhancing brand awareness, and boosting customer engagement. She oversees the development and execution of marketing strategies across various channels, including branding, social media, digital marketing, and public relations ensuring that all efforts are aligned with the company’s strategic objectives to drive impactful results.

Dannielle Perks

Office Manager

Dannielle Perks

Office Manager

Starting her career in beauty and holistic therapies her qualifications took her into the hospitality and Front of house work. Dannielle originally joined Impulse in 2015 and covered a range of roles from bookings to staffing and left in 2020 due to the impact of COVID. Following this she became CIPD HR level 3 qualified and worked as an Executive Assistant to the Managing Director at an ironmongery wholesaler for just over three years before returning to the Impulse team as Office Manager. Dannielle's role involves ensuring all staff members have the resources they need to work efficiently and effectively, supporting their development and daily, handling HR tasks and managing other office-related duties.

Ross Bousfield

Head of Sport

Ross Bousfield

Head of Sport

Ross has over 13 years of experience in the travel and events industry, including 10 years with Golf breaks and 3 Years with National Club Golfer. Ross is responsible for the implementation and execution of Impulse Decisions sporting experiences; identifying new package opportunities, reviewing contracts, purchasing, budgeting, sales, and event delivery. With a strong background in sports and hospitality, Ross excels in creating memorable, high-quality experiences for clients and partners.

Luke Edwards

Client Partnership Manager

Luke Edwards

Client Partnership Manager

Luke brings a wealth of sales experience. Luke’s role specialises in selling and hosting premium hospitality packages and experiences for sporting events to businesses, individuals and groups. His role involves developing and nurturing client relationships, understanding their needs and preferences, creating and managing customised packages and negotiating deals whilst ensuring exceptional customer service throughout.

Craig Johnson

Corporate Partnership Manager

Craig Johnson

Corporate Partnership Manager

Leanne Perks

Hospitality Sales Coordinator

Leanne Perks

Hospitality Sales Coordinator

Leanne’s career includes experience in childcare and face painting. She was previously part of the freelance event delivery team before making a career shift to join the hospitality team in 2024. In her current role, Leanne handles a variety of responsibilities, including administration, ticket management and distribution, mailbox management, and stock oversight. She is also responsible for client communication, ensuring that each client’s experience is managed with the highest level of quality and attention to detail.

James Hickey

Hospitality Sales Coordinator

James Hickey

Hospitality Sales Coordinator

Guy Burroughs

Key Account Manager

Guy Burroughs

Key Account Manager

Guy is an experienced sales and account manager with a strong background in client relationship development. Guy is responsible for maintaining and expanding relationships with key clients, ensuring a deeper understanding of clients' needs and requirements to enable us to support them with their fundraising needs. Guy plays a pivitol role in ensuring client satisfaction and driving business growth.

Craig Stephens

Key Account Manager

Craig Stephens

Key Account Manager

Craig joined the Impulse team in 2024, bringing experience from his previous roles as an Account Manager for a promotional merchandise company and as a Sales Support Manager at a company specializing in bathroom pods and shower cubicles. His role involves identifying new opportunities for our Silent Auction Service to help generate significant funds for a variety of incredible charities.

Samantha Paterson

Sales Assistant

Samantha Paterson

Sales Assistant

Sam brings over 12 years of diverse experience across multiple industries including gas and electricity, real estate and IT. Her role focuses on researching potential charity events, awards and fundraising opportunities to support charitable causes with our silent auction service. With a passion for giving back and a strong background in sales, Sam is dedicated to making a positive impact.

Aimee Locke

Senior Events and Auction Manager

Aimee Locke

Senior Events and Auction Manager

Aimee’s career spans across a range of sectors including banking, complaints resolution, healthcare, sales, and hospitality. At Impulse Decisions, she has supported various departments, including Finance and Hospitality. Currently, she leads and manages the Staffing department to ensure effective and efficient collaboration with colleagues, driving business growth and success. Her main responsibilities include; managing silent auctions, recruiting booking and training freelance staff and pre and post-event logistics to ensure clients have the best possible experience whilst supporting them in maximising their fundraising through Impulse Decisions silent auction service.

Megan Becker

Senior Events and Auction Manager

Megan Becker

Senior Events and Auction Manager

Megan earned a BA in Dance from the Liverpool Institute for Performing Arts, where she trained for four years. Following graduation, she worked in various roles within the performing arts industry. She joined Impulse Decisions in 2018 as a Freelance Host/Manager and has since advanced to the position of Senior Events and Auction Manager. In her current role, Megan oversees event management of our silent auction service and ensures that all aspects of event delivery meet exceptional standards. She handles both internal and external communications building strong relationships with clients and freelance employees.

Stephanie Johnstone

Event and Auction Manager

Stephanie Johnstone

Event and Auction Manager

Stephanie’s career is rooted in health and social care, where she has accumulated extensive experience across various roles. She joined the Impulse Decisions team as an Experiences and Bookings Assistant and has since progressed to the position of Event and Auction Manager in 2024. Her role involves building and maintaining relationships with clients and freelance staff to ensure seamless event delivery. Her responsibilities include auction management, providing staffing solutions, recruiting and booking freelance staff, and sending pre-event information ensuring all aspects are handled efficiently and to a high standard.

Brittany Papple

Event and Auction Manager

Brittany Papple

Event and Auction Manager

Brittany’s career spans a variety of roles in the performing arts industry. She started working for Impulse Decisions as a Freelance silent auction Host/Manager and has since advanced to the position of Events and Auction Manager in 2023. Brittany's role involves pre-event preparations, staffing and training, logistics, onsite sales and fundraising, event management and auction delivery ensuring that every aspect of the event and staffing process meets high standards, delivers exceptional experiences for clients and supports them in raising crucial funds for their chosen charities.

Josh Milnes

Senior Graphic Designer

Josh Milnes

Senior Graphic Designer

Josh began his career working at Betty's & Taylors in Harrogate before transitioning to a packaging designer at an agency in Bradford where he spent 6 years in the role. Josh joined Impulse as Senior Graphic Designer in early 2025. His role includes designing auction brochures, hospitality marketing materials, email and social media graphics, and handling photography, videography, and website management.

Minnie Morgan

Marketing Assistant

Minnie Morgan

Marketing Assistant

Josh Long

Creative Artworker

Josh Long

Creative Artworker

Amy Coggan

Marketing & Events Assistant

Amy Coggan

Marketing & Events Assistant

Freya Crosby-Close

Experiences and Bookings Manager

Freya Crosby-Close

Experiences and Bookings Manager

Freya previously worked in the IT industry as Sales Support and has held various roles, from working in game shops to teaching ballet to children. Freya joined the Impulse team in 2019 as an Experiences and Bookings Coordinator and has progressed her way up to Experiences and Bookings Manager. She manages the bookings team and provides support wherever needed, including booking clients, inputting events, handling complaints, and renewing contracts all aimed at ensuring a positive client experience. Additionally, she is responsible for developing our custom CRM into a system that meets the company’s requirements.