Last week Ross Bousfield, our Head of Sport had the pleasure of welcoming our guests to the infamous Henley Royal Regatta. 

Read on to find out more and relive the day….. 

Attending the Henley Royal Regatta is a quintessential British summer experience that combines athletic prowess, social charm, and picturesque scenery. This year, I had the pleasure of enjoying the event from the Boaters Enclosure, an experience that provided a unique vantage point at the start of the course. 

Arrival and Atmosphere 

Arriving at Henley-on-Thames, the excitement was palpable. The town, usually serene, was alive with the buzz of the regatta. As I made my way to the Hospitality Enclosure, the festive atmosphere was impossible to miss. People strolled along the riverbanks, their attire a charming mix of summer elegance—men in blazers and ties, women in vibrant dresses and hats. The cheerful hum of conversation and laughter mixed with the distant sounds of oars slicing through water. 

The Hospitality Enclosure itself was welcoming without being overly opulent. Its white marquees provided shade and a pleasant refuge from the bustling riverbanks, offering a relaxed yet stylish environment. The setting was perfect for soaking in the sights and sounds of the regatta while enjoying a comfortable spot to sit and chat. 

Socializing and Savouring 

Inside the enclosure, the mood was convivial. Conversations flowed among guests, many of whom were regulars at the regatta. There was a sense of camaraderie and shared enjoyment, as people discussed the races, admired the skill of the rowers, and simply enjoyed each other’s company. The food and drink available were tasteful and complemented the overall experience without overshadowing the main event. 

Starting with canapes, guests were then treated to a three-course meal followed by Afternoon Tea, accompanied by a signature cocktail. 

A Timeless Tradition 

As the day progressed, the timeless charm of the Henley Regatta became ever more apparent. The traditions, the attire, and the sense of history all contributed to a unique experience. The event felt like a celebration not just of rowing, but of summer itself. 

Leaving the Hospitality Enclosure as the sun began to set, casting a golden light over the Thames, I felt grateful for the experience. The Henley Regatta is more than just a sporting event; it’s a blend of competition, socialising, and tradition that creates a uniquely British atmosphere. It’s an event that invites you to be part of its history, to enjoy the moment, and to appreciate the simple pleasures of a summer day by the river. If you ever get the chance to attend, whether you’re a rowing enthusiast or simply looking for a delightful day out, the Henley Regatta is an experience not to be missed. 

If you’re interested in attending Henley Regatta next year visit https://impulsedecisions.com/henley-regatta-2025/ or get in touch with us at Impulse Decisions. You can email us at hospitality@impulsedecisions.com or call us on 01423 531682. Our team would be delighted to help you plan your bespoke day!