Imagine hosting your clients or team at horse racing, tennis or F1. The best hospitality experiences around the world are often at iconic sports venues. So, here’s our overview of some of the world’s best and what makes their hospitality offerings exceptional.
Horse Racing – Cheltenham
The Cheltenham Festival is one of the pinnacle events in the National Hunt racing calendar. The venue is excellent value for money, offering you and your guests a world-class Cheltenham Festival hospitality experience at a lower cost. Silks, a flagship facility at Cheltenham Festival, provides a splendid base for you and your guests. Standing as one of the venue’s signature course-facing settings, it provides superb panoramic views of the racecourse, finishing straight, final fences and Cleeve Hills.
Full details on the hospitality can be found here: https://impulsedecisions.com/hospitality/horse-racing/cheltenham/
Horse Racing – Ascot
Royal Ascot is one of the most prestigious and iconic horse racing events in the world. Celebrated for its rich history, royal patronage, and unparalleled display of fashion and elegance, we are delighted to be an exclusive official partner. Established in 1711, the annual event has evolved into a symbol of sophistication and glamour, attracting racegoers from around the globe.
The Pavilion Queen Anne Enclosure: Within the Royal Ascot Pavilion lies a world of elegant sophistication. This historic building combines the heritage and elegance of Ascot with sweeping views across the Plaza towards the Parade Ring; a vibrant restaurant from which to enjoy the delights of Royal Ascot. With its great menu and location, this facility is of exceptional value. A highlight of our hospitality offering is a large private balcony for you and your guests to absorb the sights and sounds of Royal Ascot.
Queen Anne Enclosure: A vibrant track-facing facility, The Lawn Club is a fabulous hospitality offering at Royal Ascot. With uninterrupted viewing of the racecourse from an elevated terrace, guests can savour the action in style. Dazzle your guests or clientele with a day to cherish at the prestigious royal meeting with a hospitality offering to remember.
The Gallery, Queen Anne Enclosure: As Official Hospitality Suppliers we are excited that your guests can enjoy a fantastic track-facing facility. The Gallery is situated on the second-floor suite above the Lawn Club and from the prime viewing position, attendees can savour the thrilling racing action at Ascot Racecourse. Treat your prized clients and guests to an unforgettable day at this spectacular facility.
Full hospitality details can be found here: https://impulsedecisions.com/hospitality/horse-racing/royal-ascot/
F1 – Silverstone
Silverstone is widely recognised to be the home of British motorsport and is one of the most historic and exhilarating circuits on the Formula 1 calendar. So, we are delighted to be one of only a limited number of official agents for the British Grand Prix for 2025. Renowned for its rich heritage and high-speed corners, Silverstone provides a thrilling and iconic backdrop for the British Grand Prix.
Heritage Club: Situated within the historic Woodcote complex with views over the old pit straight, this shared hospitality experience offers casual best-of-British dining and a classic drinks menu allowing guests to catch all the racing action from the comfort and convenience of a social hospitality lounge.
Octane Terrace: Situated on the inner track alongside the Hangar Straight in front of a key DRS zone, celebrity chefs provide the very best street food. Racing sims and live music / DJs throughout the day will help you burn off those delicious calories and a dedicated grandstand and an elevated viewing platform will mean you won’t miss any racing Action.
Ignition Club: The Ignition Club is the location of choice for racing enthusiasts who know their F1. With incredible views of six of Silverstone’s famous corners from the grandstand, terrific entertainment, and a newly extended terrace for the ultimate vantage point, this is where the most passionate fans will feel right at home Enjoy an extensive daily menu including fine British cuisine and a premium bar service. On race day our knowledgeable compère and a range of guest speakers will guide you through every twist and turn of the track, providing insight on team tactics, standings and racing history.
Fusion Lounge: The prestigious Fusion Lounge offers a vibrant party atmosphere which centres around stylish top-tier hospitality. Your guest can relax on the extended outdoor terrace and witness the heart-pounding race action – including the final dash to the finish line – or watch from the grandstand for a traditional race-day experience. You can enjoy an exquisite all-day menu, premium spirits, cocktails and Champagne. Choose between indoor and outdoor lounge areas, featuring live entertainment, all of which combine to make the Fusion Lounge one of the hottest tickets at the F1. The Fusion Lounge also includes access to our exclusive Fusion Lounge Race Day After Party.
Full details on what’s included can be found here: https://impulsedecisions.com/hospitality/formula-1/silverstone-grand-prix/
Tennis – Queens Tennis
Queens Club is an incredible opportunity to get close to the best players in the world while experiencing superb hospitality.
Love Fifteen: An informal dining experience offering a relaxed atmosphere that caters to any group size. An award-winning experience, guests can enjoy a three-course plated menu and a complimentary bar within this official hospitality experience at the LTA Championships at Queens Club—ATP 500. Each package includes an official Centre Court East Stand ticket.
Roof garden: Located on the first floor of the Southern Pavilion, the award-winning Roof Garden allows hosts to entertain in a way that suits guests, in stunning surroundings. A three-course lunch and afternoon tea are offered on a self-service basis. Tables are topped up with a selection of beer and wines, so drinks can be poured as required. Guests also have access to an outdoor terrace overlooking the practice courts used by players throughout the tournament. All Roof Garden experiences include an official Centre Court East Stand (or Private Box) ticket, including seats which are wider with more legroom and padded for additional comfort
Club Lounge: Club Lounge is an award-winning package that combines a modern, gastronomic experience with impeccable service in an intimate setting. Here, you’ll enjoy tasting menu dining in a smartly furnished suite plus live music and an exclusive outdoor garden overlooking the practice courts. When not enjoying the official hospitality, you and your guests will benefit from prime-located Centre Court tickets, positioned directly behind the baseline in the South Stand.
For more information: https://impulsedecisions.com/hospitality/tennis/queens/
Golf
We also offer many golf trips suitable for entertaining clients. Our hospitality team particularly enjoy these events as by nature it means they can spend a significant period of time with clients interacting.
For more information on these golf events, see: https://impulsedecisions.com/hospitality/golf/
What previous clients said about our hospitality events
“Overall a great day and great experience, one which my guests thoroughly enjoyed. Lovely to have been made to feel like a valued customer when Luke introduced himself on the day.” Ascot 2024 client
“Really well organised – great day. The pre-event organisation and information was excellent too. The staff we dealt with were friendly, helpful and professional. Well done guys.” Ascot 2024 client
“We booked our Cheltenham hospitality tickets through Impulse Decisions for the festival 2023. They dealt with our booking and he kept us informed throughout with details of the day, arranging delivery of the tickets etc and was on hand to answer any questions we had. The day itself was fantastic, so much so we have already booked for next year. If you are thinking of going to the festival I can highly recommend Impulse Decisions, you won’t be disappointed.” Cheltenham 2024 client
“Absolutely fantastic !!! A great mix of people on our table of six, we two ladies laughed so much, staff could not do enough for us on the two days with you. Would highly recommend anybody to book this. The food was plentiful and excellent! On top of this, to see Lewis Hamilton win the 2024 Grand Prix was the best day ever!! My friend and I watched the Grand Prix through our eyes for my late husband who passed away in November 2023 missing also the Abu Dhabi Grand Prix. Thank you so much Impulse Decisions for making our experience so special.” British Grand Prix 2024 client
To find out more about any of our hospitality packages visit https://impulsedecisions.com/hospitality/ or contact the team at hospitality@impulsedecisions.com or on 0142 531682.
