Blog
Welcome to the Impulse Decisions Blog, where we share insights, ideas and behind-the-scenes stories from across our world of events, travel and fundraising. Here you’ll find articles covering a wide range of topics including charity event inspiration, venue highlights, charity fundraising auctions, company culture, and hosted VIP hospitality experiences to sporting and entertainment events around the globe.
Browse the latest posts below, or continue reading to discover more about the experiences we create and the people behind them
13 March 2026
The Hundred has always been about doing things differently. From the 100-ball format to the city-based franchises, the tournament has never been afraid to challenge
12 March 2026
Every year, the Six Nations Championship builds steadily across five rounds. Storylines form. Rivalries intensify. Tables shift. By the time the final weekend arrives, everything
9 March 2026
When it comes to corporate hospitality in the UK, few events carry the same weight as Gold Cup Day at the Cheltenham Festival. It is
5 March 2026
The flat racing season truly finds its rhythm in May, and few meetings capture that early summer momentum quite like the York Dante Festival 2026.
2 March 2026
iFormula 1 has never been bigger. With new rules, growing global audiences, and an expanding calendar, 2026 is set to be another landmark year for
26 February 2026
There are tennis tournaments, and then there is Wimbledon. From the moment you step through the gates of Wimbledon, it is clear this is not
25 February 2026
We’d known for a while that we were heading away as a team – but that was all we knew. There was no agenda, no
23 February 2026
Attending the Cheltenham Festival for the first time is exciting, but it also comes with a big question. With four iconic days, each offering a
19 February 2026
Corporate networking has changed dramatically over the past decade. Traditional dinners, conference rooms, and hotel meeting spaces still exist, but they no longer deliver the
16 February 2026
Few sporting events in the world carry the prestige, tradition, and quiet theatre of The Masters. Held every April at the iconic Augusta National Golf
12 February 2026
Formula 1 is as much about where you watch the race as how you watch it. For VIP guests, the circuit layout plays a huge
11 February 2026
At Impulse Decisions, our people are at the heart of everything we do. From delivering exceptional hospitality experiences to supporting charities across the UK and
9 February 2026
A successful charity auction is not just about great prizes or a well known host. The real difference between an average evening and a record-breaking
5 February 2026
For generations, the Grand National has been a cornerstone of British sporting culture. Steeped in history and tradition, it was once an event followed from
2 February 2026
The Six Nations Championship is one of those sporting events that lives up to the hype. The atmosphere is electric, the rivalries are fierce, and
29 January 2026
In business networking, the place where the conversation takes place can be just as important as the conversation itself. The right setting gets people excited,
28 January 2026
Some trips are about completely switching off. Others are about discovering somewhere new. Every now and then, you find one that does both – and
26 January 2026
When people talk about bucket list sporting events, the conversation usually jumps straight to the biggest names like Formula 1, Champions League finals, or World
22 January 2026
Charity auctions have come a long way from handwritten bid sheets and crowded halls. Today, technology is transforming how charities raise funds, making auctions more
19 January 2026
Formula 1 never fails to capture the imagination of motorsport fans around the world, and the 2026 season looks set to be another thrilling chapter
15 January 2026
The Six Nations Championship never fails to deliver drama, rivalry and unforgettable matchday moments, and the 2026 Six Nations is shaping up to be one
12 January 2026
The ICC Men’s T20 World Cup 2026 kicks off on 7 February 2026 and runs through to 8 March 2026, with matches played across India
8 January 2026
There are few events in the sporting calendar as iconic or as quintessentially British as Wimbledon. From strawberries and cream to Centre Court drama, The
5 January 2026
Charity auctions have come a long way from the traditional gala dinners and silent bidding sheets. In 2026, they’ll be more creative, more experience-led, and
30 December 2025
A look back at the biggest events, boldest rivalries, and premium experiences from the world of sport. At Impulse Decisions, the past 12 months have
23 December 2025
When it comes to cricketing traditions, few fixtures carry the weight, emotion, and spectacle of the Boxing Day Test. Held every four years during the
18 December 2025
As the year winds down, many businesses look for meaningful ways to thank their employees. After months of targets, team projects, and tight deadlines, a
15 December 2025
When it comes to world-class flat racing in the UK, few venues match the prestige, atmosphere, and spectacle of York Racecourse. Each year, it hosts
11 December 2025
Silent auctions are a fantastic way to raise funds, engage supporters, and add excitement to charity events. Whether you’re hosting a gala dinner, corporate fundraiser,
8 December 2025
If there’s one event that captures the raw energy, humour, and sheer entertainment of live sport, it’s the PDC World Darts Championship at Alexandra Palace